Jennifer Evans

I’m a certified nutrition, fitness, and health & wellness coach with more than 10 years of experience helping women improve their health, build confidence, and create sustainable habits that support every stage of life.

My coaching approach is centered around women’s health and wellness, with a strong focus on nutrition, strength, body composition, energy, healthy aging, and long-term well-being. I believe women deserve an approach that goes beyond quick fixes and restrictive plans. Instead, I help clients understand their bodies, build realistic routines, and make changes that fit into their actual lives.

I have worked with women with a wide range of goals, including fat loss, improving strength, increasing energy, developing a healthier relationship with food, supporting active lifestyles, and navigating the changing needs that come with different life stages. My goal is to combine evidence-based guidance with practical coaching so that clients not only make progress, but also understand how to maintain it.

I also have a background in endurance coaching and personally enjoy running, trail running, cycling, and hiking. This gives me additional experience supporting active women with fueling, recovery, and performance while still keeping overall health and wellness at the center of the process.

Above all, I want women to feel strong, capable, informed, and confident in the choices they make for their health.

My passion for health and wellness comes from both my professional experience and my own life journey. I’m a mom, an endurance athlete, and a breast cancer survivor, and those experiences have shaped the way I think about health. For me, fitness has become much bigger than a number on the scale or how we look. It’s about building strength, resilience, confidence, and the ability to keep doing the things we love as we move through different stages of life.

That’s also the why behind the way I coach. I believe sustainable health comes from looking at the whole person: nutrition, movement, sleep, stress, mindset, and real life, not from chasing perfection or following the latest trend. At FITTR, I want my clients to feel supported, educated, and empowered to understand their bodies and make choices they can maintain long after coaching ends.

My goal is ultimately to help people become proactive about their health so they can not only live longer, but live those years feeling strong, capable, and well.

Outside of coaching, you’ll find me on mountain ultra runs, hiking trips and trail runs.